Books

Valueselling South loves to share its experiences and toolboxes. You will find some useful stuff in these books.

An opportunity to do some good

120 pageshardcoverISBN 978 90 77129 42 5€ 24,50Available from 15 June 2016Non-profit organisations have a commercial challenge. They need to sell their projects to donors and sponsors. In order to get funding they need to make a business case. This doesn’t come easy for non-profit organisations: the word ‘sell’ sounds apalling in their ears and other mechanisms than the rule of the free market motivate the commitments of volunteers and do-gooders. Nevertheless, the comparison with normal commercial processes is quite straightforward. You need to convince your customer that your proposal is valuable, that it is good for him and that when he buys it, he will get much value from his investment.

This book is meant for all the non-profit and NGO people who need to sell their projects to all sorts of stakeholders. Those stakeholders might be donors, sponsors, governments, foundations, partners, but also users and beneficiaries. Sometimes, they need some help to see the value of the non-profit proposal.

In An opportunity to do some good, you will find a number of tools, skills and methods to sell your non-profit project to donors.

Jan Flamend has been consulting, coaching and training international ‘capitalist’ companies, such as Apple, hp, Sanofi Aventis, Cochlear, Atlas Copco, Kia Motors, Proximus, with the objective of making their sales teams more effective and more performant. At Valueselling South, he has proven that some of these techniques are also beneficial for non profit organisations, such as Via Don Bosco, Louvain Coopération, Agricultural Business Initiative, Solid International, Salesian Youth Projects, Aprosar, Mutualités, etcetera.

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